Alert FAQs


What are “alerts”?

Text and/or email messages sent to users to inform them of activity on an account.

Will I automatically receive alerts, or do I have to sign up?

You will need to enroll for alerts if you wish to receive them.

Does SWEPCO charge for alerts?

SWEPCO does not, but standard text message and data rates may apply. These will vary based upon your mobile data plan with your cellular provider.

How do I sign up more than one cell number and/or email address for alerts?

There is no limit to the number of people who receive alerts regarding an account. In order to have multiple cell phone numbers and/or email addresses each person requesting the alert would need to create their own user identification and password.

What are the Terms & Conditions?

View the Terms & Conditions for Alerts and Subscriptions.

Terms & Conditions: Alerts and Subscriptions

By subscribing to American Electric Power Company’s Mobile Alerts Service, you acknowledge and agree to the following:

Billing and Payment Alerts

  • AEP shall NOT have any liability for any delay or failure to deliver a billing or payment related notification under this Mobile Alerts Service.
  • Billing and payment alerts are provided in addition to regular billing statements, disconnect notices or other standard communications sent by AEP. These alerts are not a replacement for any regular billing statements, disconnect notices or other standard communications. Should any discrepancies between a billing or payment alert and standard communication exist, the information provided in the standard communication shall prevail. These Alerts are provided in addition to any notices required by state law, regulation, or tariff filed by AEP or its subsidiaries.
  • Any notice of disconnection provided in this Mobile Alerts Service is in addition to any disconnection notices provided under state law, regulation or tariff.
  • AEP shall NOT have any liability for any mistakes or errors in any billing or payment notification provided under this Mobile Alerts Service.
  • AEP has third-party partners that may also send billing or payment related communications. Alerts sent by AEP are provided in addition to, and would not replace these communications.

Outage Alerts

  • AEP shall NOT have any liability for any delay or failure to deliver an outage related notification.
  • Planned outages and notifications of such outages will normally not generate an outage-related notification.
  • Recipients shall consider any outage related information as guidance and not as an absolute guarantee. AEP will send outage related notifications based upon available information, we do not guarantee that the notifications will be without error.
  • Due to variations in equipment from one area to another, it is likely that there will be variations in the accuracy of outage related notifications from one area to another.
  • Short outages will normally not generate an outage-related notification.
  • During large scale outage events, the frequency and timeliness of outage updates may be impacted.
  • Alerts shall only be sent when we believe a power outage exists at a subscribed address. Thus, there will not be a consistent pattern to when alerts will be sent.


  • AEP does NOT warrant or guarantee that alerts will be sent or received and AEP shall NOT be responsible for any lost or misdirected messages.
  • By electing to participate in this program you are authorizing AEP to contact you via the avenue elected with transactional messages pertaining to this relationship. Accepting this service shall be considered as affirmative consent to receive the related messages should these messages ever be classified as commercial in nature.
  • AEP shall NOT have any liability under any theory of recovery, whether in contract or tort, for any loss or damages due to delay or failure to deliver an alert. Without limiting the previous sentence, AEP disclaims any liability, expressed or implied, for indirect or consequential damages arising from your subscription to AEP’s alert service.
  • End-user agrees not to publish, copy, communicate to the public, edit, retransmit, or amend any data received as part of AEP’s alert services. The data communicated via the service is provided for your personal non-commercial use only and may not be used for any other purpose.
  • Information and data ("Personal Data") that you have provided when using AEP’s alert services will only be used by AEP and its suppliers and contractors for company purposes.
  • Data other than Personal Data may be aggregated and used for the purpose of undertaking market research or in facilitating reviews, developments and improvements to AEP’s alert services.
  • Each AEP subsidiary has a complete Privacy Policy:
  • You may discontinue some or all alerts at any time by modifying your alert subscription or by unsubscribing entirely. You may do so after logging in at the appropriate AEP subsidiary’s website:
  • If you need assistance in modifying your alert subscription or in unsubscribing entirely you may contact one of AEP’s Customer Operations Centers:
    • AEP Ohio - 1-800-672-2231
    • AEP Texas - 1-877-373-4858
    • Appalachian Power - 1-800-982-4237
    • Indiana Michigan Power - 1-800-311-4634
    • Kentucky Power - 1-800-572-1113
    • Public Service Company of Oklahoma - 1-888-216-3523
    • Southwestern Electric Power Company - 1-888-216-3523
    • National Accounts - 1-888-710-4237
  • AEP has ten days to process an unsubscribe request.
  • AEP is authorized to send a communication to you should you choose to unsubscribe, to verify your request.
  • These Terms and Conditions shall be governed by applicable state law.

Additional E-mail Alert Terms and Conditions

  • In order to avoid e-mail alerts from being directed as spam, please add the appropriate e-mail address to your e-mail address book or spam filter. Please contact your e-mail service provider for instructions on how to add addresses to your address book or spam filter if needed.
  • These e-mail addresses are used for sending only, they do not receive e-mail. Any e-mails sent to these addresses will not be received; therefore, we will not be able to respond to you. Please send any e-mail communications to
  • If you send us an e-mail with questions or comments, AEP may use your e-mail address and other personal information included in your correspondence in order to respond to you.
  • If you provide us with your e-mail address in order to receive alerts, AEP may use your e-mail address to send you other types of information.
  • End-user may unsubscribe directly from an e-mail by clicking the "Unsubscribe" link near the bottom of the email.

Additional Text Alert Terms and Conditions

  • Text alerts shall be sent from 23711.
  • For text alerts, standard rate charges apply as per the end-user’s agreement with his/her mobile phone service provider. Message and data rates may apply. AEP assumes NO responsibility for any service charges.
  • AEP has no control over end-user agreements with mobile phone service providers and therefore is not responsible for and will not be liable for any breach of the terms of such agreement or any mistake that may arise in the billing process.
  • End-user acknowledges that he/she is the owner or legitimate user of the mobile phone registered, or that he/she has the express consent of the owner or legitimate user.
  • End-user is responsible for providing and maintaining a mobile phone and ensuring connection to a mobile network capable of receiving the text alerts.
  • End-user acknowledges that the text alerts may, at any time, be adversely affected by problems with the mobile phone network; including, without limitation, interference to the network coverage. AEP shall not be responsible or liable for any loss, damage or expenses incurred directly or indirectly by end-user as a result of any difficulties experienced by any cellular phone service provider.
  • Text messages cannot exceed 160 characters, including the sender’s callback number and the destination number/e-mail address. Some phone models support a higher character limit and enhanced messaging features, which the message recipient may not be able to view if their service provider or phone does not support them.
  • AEP may discontinue text alerts at any time.
  • When an end-user ports his/her telephone number between carriers, he/she is required to re-opt in to text alerts.
  • If no alerts are sent or received for eighteen months, the user’s opt-in to that offering will expire. The user must opt-in again to the program in order to receive alerts.
  • End-user may unsubscribe from text alerts by texting STOP to 23711.
  • End-user may obtain assistance via text by texting HELP to 23711.

Updated Terms and Conditions

The user agrees to the terms and conditions herein, including the fact that the terms and conditions can be updated from time to time. The Company will provide the user with any new terms and conditions as they become effective. The Customer agrees that if any new term or condition is not acceptable that the user will take the affirmative action to withdraw from the service. Failure to withdraw after an updated term and condition will be considered as acceptance of the new terms and conditions, as authorized by this initial enrollment in the program.


Terms & Conditions

The terms and conditions for alerts have changed.

Please read the new Terms & Conditions.

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I’m at work. I received a notification that there is a power outage in the area where I live. How will I know if my home is affected by the outage?

You will receive a follow-up notification that confirms if your home or business is affected.

Why did you change the time my power will be restored? (Why did the estimated restoration time change?)

When an outage is reported, our system first reports the average amount of time it takes for our crews to restore service. That time may change once a crew has assessed the damage to the electric system and determines what repairs need to be made before your power is restored. If the restoration time changes, you will receive an updated notification of the new time as well as confirmation when power has been restored.

Why did the power go out?

There are several reasons why your power may have gone out, including a vehicle accident, a tree or animal on the power line, or weather-related issues such as lightning, ice or strong winds. Our crews will report the cause of the outage when it is available. In some cases, the cause of your outage may not be immediately clear.

A big storm just came through, but you don’t list an estimated restoration time. Why?

Once the storm has passed and it’s safe to work outside, our crews will begin assessing the damage and develop estimated restoration times. We’ll share those with you as soon as they are available.

Your system says my power will be on 3 days from now. That’s too long to wait!

Our crews always work as quickly and safely as possible to get your power restored. We provide the most accurate estimate as possible so that you can make appropriate decisions about next steps that are in the best interest of your home and family. Keep in mind, our estimated restoration times show when we expect power will be restored to nearly all customers in an area. As crews work to repair damage in the area, it is possible your power could be restored well before that time. You will be notified of any change to your estimated restoration time.

How does SWEPCO determine whose power is restored first following a storm?

Our first priority is to restore power to critical community services such as hospitals, nursing homes, water treatment plants, first responders, shelters, medical clinics, communications centers, military installations, and schools. Then, we focus on fixing stations or main power lines that can restore service to the largest amount of customers affected the quickest. After these facilities are restored, we then focus our efforts on smaller community pockets or individual customers.

I’m not at home. How will I know when my power has been restored?

We will send a notification when the power has been restored to your home or business.

My parents have life support, and need power now.

Life-support customers should take precautionary measures to protect themselves in the event of a power loss. Contact relatives or friends for assistance or temporary arrangements in the event of a prolonged outage. Keep emergency phone numbers (physicians, hospitals, safety services, utilities) posted near your telephone. Please make arrangements to keep you and your family safe.